From PKR 2M to
PKR 15M monthly.
Building and scaling the engine behind an e-commerce business.
The outcome
7.5× monthly sales growth · 30,000+ customers · 4 to 6× ROAS · $100K+ annual ad spend managed.
Starting point
Organicles was generating approximately PKR 2 million in monthly sales. The opportunity was bigger than running more ads: the business needed the digital, operational and acquisition infrastructure required to scale.
My role
I oversaw operations from the ground up, built the website from scratch, developed the customer base and managed the growth engine across e-commerce, paid acquisition and day-to-day operations.
Scaling acquisition
More than $100,000 in advertising spend was managed over a year while achieving approximately 4 to 6× ROAS. The customer base grew beyond 30,000 customers.
The result
Monthly sales increased from approximately PKR 2 million to PKR 15 million, a 7.5× increase.
Five years of this was mostly spreadsheets, courier calls and one more look at yesterday's numbers.
Want the same engine
for your store?
Tell me where the business is stuck. Traffic, conversion, repeat orders or operations, the fix is usually not the one people expect.
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