Campaigns people
actually talked about.
A decade of digital PR, influencer campaigns and social media through my agency, Publicize.
The work
Digital PR, influencer campaigns, social media management, events and video production. The agency grew directly out of running publications: once you have seen what makes an audience share something, you stop guessing.
Who we have worked with
Digital PR for Zong and Bahria Town. A YouTube mini-series for The Asia Foundation. Work with Read Foundation and Helping Hand Foundation. Campaigns for the Punjab and Federal governments, alongside private brands.
How a campaign runs
Objective and message first, then creator selection by tier rather than by follower count, then content built for each platform, then paid amplification behind whatever performs, then reporting that ties back to the objective instead of to vanity metrics.
Beyond the campaign
Events, production, landing pages and the tracking behind them, so a campaign ends in measurable action rather than a screenshot of reach.
What this brings a client
Creator sourcing and negotiation, campaign concepts, multi-platform content, paid amplification, and reporting that a board will accept.
Campaign creative, made the week it is needed.
Creator networks still need something to post. These are short films and static creative produced end to end without a crew, history reels for a faceless series, a six-slide carousel from a daily pipeline, and ad creative that leads with the joke. All AI-generated.
Campaign with a date
on the calendar?
Objective first, creators second. That order is the whole difference.
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